This Is Why You Need an Aesthetic

So you’re creating your empire, building yourself as a brand and starting out in this crazy world we call social media. I’m sure you’ve seen lots of amazing profiles on Instagram filled with great photos and i’m sure you’ve wondered how they create such a cohesive look. Well, before we start talking about the how, we need to talk about the why. Nowadays, it is very important to create an Aesthetic. This means to pick out a certain style that suits your brand and talks about who you are in all your platforms. Are you a grunge girl? Edgy or girly? A minimalist? Your aesthetic will bring brands and followers that identify with it.

Think about branding and identity

Look at the bigger picture

If you’re a fashion blogger you can post outfit photos, flatlays, details, street style and events, this means if you post a photo of something random that doesn’t fit your aesthetic, your followers would know and sometimes even unfollow cause that’s not why they’re there for. If you have a minimalist feed, a busy photo would look out of place. If you have a bright pastel-y feed, a dark grunge picture would look off.

It’s proven that profiles with a sharp content and aesthetic work better than the ones that just post whatever. If you don’t believe me, just try it for yourself. You’ll thank me later.

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The influencer marketing agency that aims to support brands having a social media identity https://americanoize.com

The influencer marketing agency that aims to support brands having a social media identity https://americanoize.com