A while back I said that how fashion and tech industries merge both aspects correctly for such a demanding market was still up in the air. The concern has yet to receive a decisive answer, but, recently, the picture became a bit clearer. The accessory where a somewhat perfect marriage between fashion and tech may exist is…the smart watch. No, fashionable technology’s smart watch redemption is not a FitBit or an Apple Watch. Rather, my points of reference go to the following examples:
To say that the Movado Connect is nothing short of impressive is a severe understatement. Powered by Android through a Snapdragon processor, the Connect offers a touchscreen face with almost 100 interchangeable designs that fashionably impress, most with the signature single dot dial face. Connect seamlessly with the entire Google suite while also keeping in the know with your social media and other apps. The interactivity of the screen mixed with Movado’s style brings the functional flair necessary in modern fashion.
Michael Kors Access
Not to be outdone, the Michael Kors Access provides yet another smart watch alternative that captivates the attention. Powered by Android Wear 2.0, the MK Access — particularly the Sofie — offers numerous customizable faces that match with the equally numerous interchangeable bands making it fashionable for almost any outfit. On the tech front, keep apprised of everything with detailed notifications and tracking data while also using Google Assistant.
Tory Burch ToryTrack
As one of the first smart watch offerings that truly integrated technical functionality with fashion chicness, the Tory Burch ToryTrack still carries its own weight. The name says it all. Working with an app on your smartphone, the ToryTrack keeps tabs on your activity throughout the day including steps taken and sleep hours while also controlling your music and alerting you to incoming e-mails. Coming in one of four options including stainless steel, nylon or leather strap, the ToryTrack will surely give your daily styles a pop.
You definitely see these watches bridging the deep gap between fashion and tech in a more effective and noticeable way. The smart watch redemption of wearable tech will surely evolve as new technological advances arise. Yet, the hope is that this trend expands into other accessories rather than reverting back to the cold, lackluster, extremely techy offerings that starkly contrast against the backdrop of high fashion.