Bloomingdale’s: A Retail Standard, A VIP Experience

2 min readApr 4, 2018

Few retailers are as iconic as Bloomingdale’s. A department store pioneer in the US, Bloomingdale’s overall concept goes beyond its brick and mortar confines. A day at Bloomingdale’s represents a multifaceted escape into a world of high-fashion, exclusivity, innovation and customized services. So, why wait? Get a glimpse of Bloomingdale’s VIP Experience and let these Influencers be your trusted guides…

1) @cynthiasenek

A picture is worth a thousand words. Several pictures are worth thousands more. Cynthia Senek gave her followers a personalized walk through her entire Bloomingdale’s VIP Experience at their NYC Flagship store. From choosing the best, in-season styles alongside a personal shopper to her beauty makeover at one of Bloomingdale’s beauty counters, from the mini fashion photoshoot to the custom Magnolia Cupcakes, Cynthia thoroughly enjoyed her VIP Experience, and it shows.

2) @rachelmariethomas

What’s more fashionable than a top model at Bloomingdale’s? Rachel Thomas highlighted her fashion sense during her VIP Experience, sharing four outfit choices that will stand out this Spring.

3) @allie_farren

Bloomingdale’s is fashion; fashion is Bloomingdale’s. Cultivating that level of brand affinity since 1872 is a notable triumph, one that requires a deep understanding of underlying themes. Like Bloomingdale’s, Allie Farren succeeds at doing just that. Whether emphasizing classic elegance with a grayscale photo or showing off Bloomingdale’s well-known Brown Bags, Allie dived right in to her VIP Experience at Bloomingdale’s Aventura (Miami) with the depth of context so characteristic of her Instagram account.

4) @dvonwobeser

Bloomingdale’s touches upon many different concepts including its international reach. Daniela Von Wobeser proved that a VIP Experience at Bloomingdale’s captivates not just an American audience but a global following as well. Ir a Bloomingdale’s, sin duda, es una experiencia exclusivisima!

Simply put, Bloomingdale’s offers more. In a world more instantly linked but less connected, Bloomingdale’s presents a renowned experience that will entice all your interests. That was evident throughout these Influencers’ VIP Experiences. It will certainly be the same for you, too. #LetsAllGoToBloomies




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