With so many “beauty gurus” out there, who does one follow for the most up-to-date trends in the beauty industry? With a combined following of over 46 million subscribers on YouTube, here are the top 10 beauty gurus you should be following:
10. Huda Kattan — 2 million subscribers
This Dubai based entrepreneur together with her sisters oversee a beauty empire that include false eyelashes favoured by Kim Kardashian. Her makeup line is sold in Sephora — a sure sign an influencer has made it.
9. Shannon Harris — 3 million subscribers
In 2009, Shannon Harris (also known as Shaanxo) wanted to fill a void in New Zealand and Australia of beauty vloggers that were predominantly in the US. Fast Forward eight years and she has her own beauty brand, xoBeauty, selling lashes and brushes. She has partnered with companies like Clinique and Smashbox Cosmetics.
8. Wayne Goss — 3 million subscribers
This British makeup artist has been growing his YouTube following since 2009. His breakthrough came in 2012 when he vlogged a tutorial on how to highlight and contour like Kim Kardashian whih got 11 million views. He has since launched a line of makeup brushes with Beautylish.
7. Christen Dominique — 3.1 million subscribers
The makeup vlogger started posting on YouTube in 2009. She has since partnered with the likes of L’Oreal, Sephora and Urban Decay.
6. Manny Gutierrez — 3.7 million subscribers
Manny turned away from medical school to pursue makeup artistry and is now an ambassador for Maybelline.
5. Kandee Johnson — 3.9 million subscribers
Kandee started blogging in 2008 and started hosting “glaminars” (beauty and business seminars). She now has her own nail polish — Sinful Colours which is available everywhere.
4. Jeffree Star — 5.5 million subscribers
Star has been blooging since the days of MySpace and recently announced a collaboration with Manny Gutierrez. He has his own line of cosmetics including cruelty free liquid lipsticks.
3. Nikki de Jager — 7.9 million subscribers
In March 2017, this Dutch makeup artist debuted a collaboration with professional line Ofra, including liquid lipsticks and a highlighter palette.
2. Michelle Phan — 8.9 million subscribers
This co-founder of subscription cosmetics box Ipsy has been posting videos on YouTube for over a decade. Ipsy was valued at over$500m in 2015
1. Zoe Sugg — 12 million subscribers
This Brit has a best-selling line of beauty products at UK high street chain Superdrug. She has also written 3 books, her first book breaking first week sales records.